hey, ea!
WHERE AMBITIOUS ASSISTANTS STEP INTO OPERATIONAL LEADERSHIP
You are ready to move beyond constant reaction and into strategic operation. Here is how to build the systems that create clarity and protect what matters, without overcomplicating your workflow.
At Hey, EA! we believe your role should reflect your capability—not just your capacity.
Without the guesswork, constant reactivity, or feeling like you are always one step behind. I help Executive Assistants move from reactive task execution to confident, strategic operation—where priorities are clear, decisions are grounded in context, and your judgment is trusted.
From mastering the language that earns buy-in to building planning frameworks that create calm, I guide you through every step of operating at the level you know you are capable of. Whether you are stepping into a new role, supporting senior leadership for the first time, or ready to elevate how you operate in your current role, I bring lived experience, proven frameworks, and personalized support to help you get there.
our courses
Programs & Training
Get the frameworks, language, and planning tools that help you operate with clarity and confidence—through cohort-based training, self-paced courses, and live workshops built for real-world application.
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Community
Connect with fellow Executive Assistants who are navigating the same challenges, sharing real-world strategies, and supporting each other's growth. You don't have to figure this out alone.
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Corporate Training
Bring alignment-focused training to your team through keynotes, workshops, and live sessions that help assistants and executives build stronger, more effective partnerships—without adding complexity.
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You'll learn how to build systems like a pro, think strategically, and clearly connect your work to what matters most: results.
I don't just talk about being helpful. I show you how to become essential.
my Philosophy
I teach the frameworks, language, and tools that turn capable assistants into confident operators who enable leadership to function effectively.
I'm a career Executive Assistant and founder of Hey, EA! I help assistants operate strategically where priorities are clear, time is protected, and decisions are grounded in context.
meet
sarah
OVER
YEARS IN THE INDUSTRY
OVER
Published newsletters
Growing Community of
EA's across platforms
Where do you want to start?
Newsletter: Weekly tips, real talk, and honest stories from inside the EA role — delivered straight to your inbox every week. No fluff. Just the good stuff.
Blog: Practical insights, frameworks, and perspective on what it actually takes to operate strategically. Dig in whenever you are ready.
Operate: The EA Playbook: Ready to stop reacting and start leading? Operate is your roadmap to building the systems and clarity that make you indispensable.
These are the transformations that matter most: assistants who stop second-guessing themselves, start seeing their work differently, and become the strategic partners their executives didn't even know they needed. From confidence in the role to bringing structure where there was none, these stories show what's possible when you have the right frameworks.
Ericka B
This has transformed the way I not only work with my executive, but changed how I look at his calendar and his time. Through the program I have learned to be more confident in my role and to value the work I am doing.
Stephanie H
The course and cohort helped to empower me as a leadership partner to my own execs. It has also allowed me to bring structure into the company that wasn’t previously there.
CHRISTINA
"Sarah gave me the language and structure to shift my executive's calendar from reactive to strategic."
