ABOUT SARAH
YOUR GUIDE TO MASTERING THE ROLE
After 14+ years as an Assistant, I wrote the playbook I wish I'd had.
Most people fall into this role by accident and treat it like a stepping stone. I've never seen it that way. The EA role is prominent, fulfilling, and worth mastering. I teach the unspoken rules. The strategies, language, and frameworks that help you operate with clarity, confidence, and professional authority.
meet your coach
I TEACH THE SKILLS THAT TURN CAPABLE ASSISTANTS INTO OPERATORS WHO LEAD WITH CLARITY AND CONFIDENCE.
I've been an Executive Assistant for 14+ years, supporting leaders from Directors to the C-suite. For most of that time, I thought the goal was to build a strong strategic partnership with my executive. And while partnership matters, I've come to see it differently. The role is so much bigger than one relationship.
The most impactful assistants aren't just partners—they're operators. They build systems that serve entire teams and organizations. They manage complexity, protect time, and create the infrastructure that makes leadership possible. That work supports the executive relationship, but it stands on its own as a distinct professional competency.
I realized the playbook doesn't exist when I started managing my own team of admins. So much is expected but never voiced. The unspoken rules stay unspoken.
That's why I built Hey, EA!: the resource I wish I'd had on day one, both as an assistant and as a manager of assistants. I teach the conversations, the language, and the frameworks that turn capable assistants into confident, strategic operators. This isn't a stepping stone profession. It's a career worth mastering. And when assistants are given the right tools, everyone wins.
meet your Guide
Sarah
calderon
I believe work should fit your life, not consume it.
let's get personal...
When I'm not teaching, writing, or building resources for the EA community, I'm in Texas with my husband, our two girls, and a goldendoodle.
And I believe the EA role is one of the most complex, undervalued, and deeply important professions out there. When assistants have the right tools, they don't just survive—they thrive.
