The complete operating system for Executive Assistants ready to stop guessing and start operating strategically.
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An 8-week cohort experience that teaches you how to operate with clarity, protect priorities, and make your impact visible.
The Role Just Doesn't Come With a Playbook.
You have been figuring it out on your own. Piecing together advice. Guessing what matters most. Carrying mental load that no one else sees. And wondering why a role this complex has no playbook.
That ends here.
You Are Capable.
Do you ever feel like...
✓ You are constantly reacting to urgent requests with no clear framework for what actually matters most, leaving you wondering if you are making the right calls or just putting out fires.
✓ You are working without clarity on what your executive's actual priorities are, making it impossible to protect time or make strategic decisions with confidence.
✓ Your work is essential but your impact is invisible. You know you are keeping things running, but you cannot point to measurable outcomes that prove your value.
Here's What Changes Everything
They are operating systems. They build infrastructure. They manage complexity. They create clarity. They protect priorities. And they do it in a way that makes leadership more effective and their own impact undeniable.
That is not just partnership. That is operational leadership.
The best Executive Assistants are not just supporting their executives.
INTRODUCING
OPERATE: THE EA PLAYBOOK
The playbook no one gave you when you stepped into the EA role. An 8-week cohort experience that teaches you how to identify where your executive's time needs to go, protect that time in chaotic environments, reduce the mental load draining you both, set goals that make your impact visible, and plan an entire year so you are building ahead instead of reacting as it arrives.
Operate: The EA PLaybook
Here's what you'll get inside
✓ SELF-PACED COURSE
Six modules that teach you how to operate strategically, protect priorities, reduce mental load, set goals that make your impact visible, and plan an entire year with clarity and intention.
✓ LIVE BI-WEEKLY TRAINING SESSIONS
Five live sessions where we dive deeper into each module, troubleshoot real challenges, and apply frameworks to your specific role. Get real-time support and see how the concepts work in practice.
✓ UNLIMITED 1:1 COACHING
Personalized support from Sarah throughout your cohort. Ask questions, troubleshoot challenges, and get guidance tailored to your specific executive and role whenever you need it.
✓ PRIVATE COMMUNITY
Connect with fellow Executive Assistants who are navigating the same challenges. Share insights, swap strategies, get feedback, and build a network of peers who understand the work the way you do.
join the program
How it Works
Access the complete Operate curriculum at your own pace. Watch lessons, work through frameworks, and build your operational foundation on your schedule.
✓ Full access to all 6 modules
✓ Downloadable templates and tools
✓ 8 weeks of access to the program
Join live bi-weekly training sessions where we dive deeper into each module, troubleshoot real challenges, and apply frameworks to your specific role.
✓ 5 live training sessions (every other week)
✓ Recordings available if you cannot attend live
✓ Real-time Q&A and problem-solving
Get personalized support from Sarah throughout your cohort. Ask questions, troubleshoot challenges, and get guidance tailored to your specific role and executive.
✓ Unlimited 1:1 coaching and support from Sarah
✓ Personalized feedback on your frameworks and tools
✓ Direct access when you need it most
Connect with fellow Executive Assistants who are navigating the same challenges. Share strategies, ask questions, and build a network of peers who understand the work.
✓ Private community space with fellow cohort members
✓ Peer support and shared insights
✓ Access to collective EA knowledge and resources
"This transformed the way I work with my executive and how I look at his calendar and time."
I learned to be more confident in my role and to value the work I am doing.
ERICKA
EXECUTIVE ASSISTANT
"The course empowered me as a leadership partner and allowed me to bring structure to the company."
The Planning Hub example was huge. We now have a planning hub in place for next year, and the big, important dates will be blocked on all calendars in advance.
STEPHANIE
EXECUTIVE ASSISTANT
"Sarah gave me the language and structure to shift my executive's calendar from reactive to strategic."
I learned to frame high-value activities, use calendar audits for strategic conversations, and advocate for priorities instead of reacting to requests. I feel more strategic, more confident, and better equipped to handle the demands of my role.
CHRISTINA
EXECUTIVE ASSISTANT TO CRO
What you'll learn:
The What, The Why, and The How
✓ What your executive needs to spend their time on (and what's quietly draining it)
✓ Why it matters: how to quantify the real cost of misallocated time
✓ How they can actually get there: build a shared decision-making filter that makes priorities clear
✓ Master the questions that shift your partnership from reactive task execution to proactive strategic support
The Reality Check
✓ Learn how to create clarity and focus in environments that are built for chaos
✓ Build calendar systems that create clarity instead of chaos
✓ Identify where your executive's time is leaking (and what it's actually costing)
✓ Manage time in a way that drives results, not just activity
The Work Behind The Work
✓ Create space to think strategically instead of operating in constant reaction mode
✓ Build systems that free up your time and energy for the work that actually matters
✓ Deliver the right information at the right moment without adding to the noise
✓ Deliver the right information at the right moment without adding to the noise
✓ Deliver the right information at the right moment without adding to the noise
Strategic Goal Setting
✓ Make your impact visible and measurable instead of invisible and assumed
✓ Set goals that connect your work to organizational outcomes
✓ Turn everyday work into quantifiable results that prove what you contribute
✓ Build the case for the value of your role
Planning Your Year
✓ Plan proactively for an entire year instead of reacting to what arrives each week
✓ See how meetings connect and information flows so you can anticipate needs before they become urgent
✓ Build breathing room and margin into your executive's calendar instead of constant back-to-back chaos
✓ Create alignment across your organization so everyone knows what's coming and can plan accordingly
Putting It All Together
✓ Build momentum that compounds over time instead of starting from scratch every week
✓ Understand how everything connects: from clarity to calendar to mental load to goals to annual planning
✓ Operate with a complete framework so every action reinforces the next
✓ Recognize that you're not waiting to become a strategic operator—you already are one
Enroll Today
$97
One-time payment
✔ Complete self-paced course (all 6 modules)
✔ 5 live training sessions (every other week)
✔ Ready-to-use templates, guides, and tools
✔ Unlimited 1:1 coaching and support from Sarah
✔ Private community access with fellow cohort members
✔ 8 weeks of full program access
✔ Bonus #1: Goal Setting GPT
✔ Bonus #2: AI Starter Guide for Executive Assistants
I teach the frameworks, language, and tools that turn capable assistants into confident operators who enable leadership to function effectively.
I'm a career Executive Assistant and founder of Hey, EA! I help assistants operate strategically where priorities are clear, time is protected, and decisions are grounded in context.
MEET
SARAH
Frequently Asked Questions
Have a pressing question you need answered before enrolling?
We've listed out the most common questions about the Operate: The EA Playbook. If you don't see your question, reach out to us at
sarah@hey-ea.com so we can help!
Who is this program for?
This program is for executive assistants who want more than a task list. Whether you are early in your EA career or stepping into a more strategic role, you'll get the tools, guidance, and community to grow with confidence. You'll learn how to operate strategically where priorities are clear, time is protected, and decisions are grounded in context. Partnership matters, but your role is bigger than one relationship. This program teaches you to become a strategic operator who enables organizations to function effectively.
How is the program content delivered?
Inside the program, you'll get access to on-demand video lessons, practical tools, and guided activities you can work through at your own pace. We keep it real with relatable storytelling, real-world examples, and a no-fluff approach that actually helps you grow. Everything is designed to be actionable, digestible, and easy to fit into your already-full day.
What outcomes can I expect from the program?
You'll gain the skills, language, and confidence to go from feeling reactive and unsure to showing up as a clear, strategic operator. You'll learn how to manage priorities, lead conversations, and communicate your value with confidence. Along the way, you'll also connect with a supportive community of fellow EAs who understand what you are navigating, so you never have to figure it out alone. Whether you are growing in your current role or preparing for what's next, this program helps you build a strong foundation for a thriving, fulfilling career.
What do I get access to?
Your enrollment includes a self-paced foundational course, five live training sessions (every other week), ready-to-use templates and tools, unlimited 1:1 coaching and support from Sarah, and a private community space with fellow cohort members.
What's the difference between the program and 1:1 coaching?
The program is cohort-based with structured learning, live training, and peer support. 1:1 coaching is personalized, one-on-one guidance tailored to your specific role, executive, and challenges.
Can I access the content after the program ends?
Access is available for the duration of the cohort timeline. Once the cohort concludes, access to materials, live sessions, and community space will close.
