Hey, EA! Collective

This is your space to grow from a task-taker to a trusted partner. Inside the Collective, you'll get real-world training, expert guidance, and a supportive community—all designed to help you build a career you’re proud of and a partnership your executive can count on.

Welcome! I am so glad you are here. 

I’m Sarah Calderon, a long-time executive assistant, office manager, and team leader with over a decade of experience supporting senior leaders and building high-performing admin teams. I created Hey, EA! because I know how overwhelming this role can feel—especially when you’re just starting out and trying to figure it all out on your own. This platform is everything I wish I had when I was a new assistant: real training, real talk, and a supportive community that gets it. Whether you're here to grow your skills or just catch your breath, I hope you find what you need.

Hey, EA—if you’re feeling overwhelmed, unsure, or stuck, you’re in the right place.

Without a roadmap, it’s easy to feel like you’re just treading water.

Most executive assistants face these challenges early in their careers:

  • Constantly reacting instead of planning ahead
  • Struggling to understand what your executive really needs
  • Operating like a task manager—when you want to be seen as a strategic operator
  • Feeling invisible or undervalued, no matter how hard you work
  • Dreading performance reviews because your impact feels hard to prove

With the right tools, guidance, and community, everything changes.


We are dedicated to your success by helping you unlock:

  • A clear path to becoming a trusted strategic partner
  • Systems that help you lead, plan, and communicate with confidence
  • The language and frameworks to show your value—loud and clear
  • Support from a community that gets it
  • More time, more clarity, and way more impact

How it works: The Roadmap

01

Lay the Foundation

Start with The Profit Center Partnership course — your self-paced foundation for becoming a true strategic partner. You’ll learn the frameworks, mindset, and tools that set the stage for everything we’ll build together in the live sessions.

02

Build Your Momentum

Join bi-weekly live trainings to put your learning into action. Together, we’ll walk through goal setting, annual planning, influence, and managing up — giving you the space to implement real-world strategies that move the needle in your role.

03

Grow with Support

Get unlimited 1:1 coaching from me and connect with your cohort for ongoing collaboration, idea-sharing, and encouragement. This is where everything comes together — your skills, confidence, and community.

Inside the Collective, you’ll get full access to our signature program, the Profit Center Partnership. Press play to see what it’s all about.

Write your awesome label here.

What To Expect From The Profit Center
Partnership Program? 

Step 1: The Foundation

The first step is critical to laying the foundation for your partnership and is completed together. 
Time Commitment: 90 Minutes

Executives will:

  •  Achieve greater levels of success easier
  • Reduce frustration and stress
  • Find time freedom
  • Spend more time in High Value Activities (the work that really matters).
  • Discover an increased quality of life by rethinking the partnership with assistants 
  • Accurately view and quantify the value of their time
  • Unlock the power of a true executive/assistant partnership
  • See how to get instant ROI from this course

Assistants will: 

  • Develop the strategic partnership with your executive you have always worked for
  • Be viewed as a partner in achieving business results 
  • Be empowered to make the contribution you know you are capable of
  • Integrate in the business like never before
  • Have open conversations with their executive
  • Elevate your skills 

Step 2: The Assistant Track 

The second step is where the assistant will dive deeper into practical and tangible strategies to elevate their impact

Assistants will: 

  •  Reimagine your role as an invaluable partner to the executive
  •  Learn proactive techniques to plan the year strategically
  • Discover impactful ways to save the executive's precious time
  • Enhance communication skills for seamless collaboration
  • Master effective goal setting techniques to drive success

Time Commitment: 5 hours
Learn from our experts through:

  • A dynamic self-paced learning platform
  • Engaging videos and activities
  • Editable and printable PDFs
  • Actionable strategies to implement immediately

Inside The Program

Profit Center Partnership: Foundation 

Module 1: Welcome to The Profit Center Partnership
Module 2: The Profit Center Partnership Mindset
Module 3: Partnership Principles
Module 4: Recap and Next Steps

Profit Center Partnership: Assistant Track

Module 1: Welcome to The Assistant Track
Module 2: Rethinking the Role of an Assistant
Module 3: Why Am I Here?
Module 4: Planning Your Year
Module 5: How to Choose the Correct Communication Channels
Module 6: Partnership Progress
Module 7: Goal Setting
Module 8: Course Closing
Bonus Materials



Registration Opening Soon!

Hey, EA! Collective

$97 USD

A 2-Month Cohort Experience for Executive Assistants

You will get real-world training made specifically for executive assistants. Over the course of two months, you’ll move through a mix of live training sessions, resource drops, and 1:1 support, designed to help you strengthen your partnership, plan your year with purpose, and operate at your highest level.

You will also receive full access to The Profit Center Partnership — my signature self-paced course that lays the foundation for becoming a true strategic partner.

Throughout the cohort, you will:

  • Learn practical frameworks for planning, communication, and influence
  • Get hands-on tools and templates to support your day-to-day work
  • Connect with a community of peers who truly understand the role
  • Receive unlimited 1:1 coaching and feedback directly from me
  • Most importantly, you’ll finally learn how to communicate your value and show up as a true strategic partner — without the guesswork or burnout.

Q1 2026 Cohort Schedule

Friday, January 9 — Live Training 1: Kickoff & Introduction
Get grounded in the cohort structure, define your goals, and set your foundation for success.

Friday, January 23 — Live Training 2: Goal Setting
Learn to define measurable, high-impact goals that align your work directly with your executive’s priorities.

Friday, February 6 — Live Training 3: Planning Your Year
Use proven frameworks to map out your executive’s calendar, priorities, and High-Value Activities for the year ahead.

Friday, February 20 — Live Training 4: Influence & Managing Up
Strengthen your communication and influence skills to manage up effectively and build trust with leadership.

Friday, March 6 — Live Training 5: Closing Session
Reflect on your progress, refine your next steps, and walk away with a clear plan to sustain your growth.

On alternating weeks, you’ll receive Resource Drops — complete with templates, guides, and bonus tools to help you put what you’ve learned into action.
Write your awesome label here.

This Is What We’re Building Together

At Hey, EA!, we believe executive assistants aren’t just helpful—they’re essential. When an assistant and executive work in true partnership, everything changes. There’s more clarity. More focus. More progress. That’s why we’re here to help you build the kind of partnership where you’re not just supporting from the sidelines—you’re leading alongside.

We also believe that community is non-negotiable. You shouldn’t have to figure this role out alone or feel like the only one trying to get it right. Inside the Hey, EA! Collective, you’ll find assistants who are growing, asking better questions, and building careers with intention. Because being an assistant isn’t a stepping stone—it’s a career path with real growth, real fulfillment, and real power when you learn to step into it fully.

Frequently Asked Questions

Who is this course for?

This program is for executive assistants who want more than a task list. Whether you're early in your EA career or stepping into a more strategic role, Hey, EA! gives you the tools, guidance, and community to grow with confidence. If you're ready to build real partnership with your executive and stop feeling like you’re figuring it all out alone—this is for you.

How is the membership content delivered?

Inside the program, you'll get access to on-demand video lessons, practical tools, and guided activities you can work through at your own pace. We keep it real—with relatable storytelling, real-world examples, and a no-fluff approach that actually helps you grow. Everything is designed to be actionable, digestible, and easy to fit into your already-full day.

What outcomes can I expect from the program?

You’ll gain the skills, language, and confidence to go from feeling reactive and unsure to showing up as a clear, strategic partner to your executive. You’ll learn how to manage priorities, lead conversations, and communicate your value with confidence. Along the way, you’ll also connect with a supportive community of fellow EAs who understand what you’re navigating—so you never have to figure it out alone. Whether you're growing in your current role or preparing for what’s next, this program helps you build a strong foundation for a thriving, fulfilling career.

What do I get access to?

Inside the Hey, EA! Collective, you’ll be part of a 2-month cohort experience that combines structured learning, live training, and personalized support.

Your enrollment includes:

  • Full access to The Profit Center Partnership, the self-paced course that lays the foundation for becoming a strategic partner.

  • Five live training sessions (every other week) covering topics like goal setting, annual planning, influence, and managing up.

  • Alternating Resource Drops with ready-to-use templates, guides, and tools designed to help you implement what you learn in real time.

  • Unlimited 1:1 coaching and support from Sarah throughout your cohort.

  • A private community space to connect, collaborate, and grow alongside fellow cohort members.

It’s everything you need to strengthen your partnership, streamline your workflow, and grow with confidence.