Hey, EA! Collective

This is your space to grow from a task-taker to a trusted partner. Inside the Collective, you'll get real-world training, expert guidance, and a supportive community—all designed to help you build a career you’re proud of and a partnership your executive can count on.

Hey, EA—if you’re feeling overwhelmed, unsure, or stuck, you’re in the right place.

Without a roadmap, it’s easy to feel like you’re just treading water.

Most executive assistants face these challenges early in their careers:

  • Constantly reacting instead of planning ahead
  • Struggling to understand what your executive really needs
  • Operating like a task manager—when you want to be seen as a strategic operator
  • Feeling invisible or undervalued, no matter how hard you work
  • Dreading performance reviews because your impact feels hard to prove

With the right tools, guidance, and community, everything changes.


We are dedicated to your success by helping you unlock:

  • A clear path to becoming a trusted strategic partner
  • Systems that help you lead, plan, and communicate with confidence
  • The language and frameworks to show your value—loud and clear
  • Support from a community that gets it
  • More time, more clarity, and way more impact

How it works: The Roadmap

01

Lay the Foundation

Start with the core course materials to learn what it really means to be a strategic partner—complete with practical tools, mindset shifts, and real-world examples.

02

Build Your Momentum

Join monthly trainings on high-impact topics, connect with fellow members, and book your 1:1 onboarding call with Sarah to personalize your growth path.

03

Grow with Support

Stay connected through ongoing tools, new resources, and community support to help you keep learning, showing up with confidence, and advancing your career.

Inside the Collective, you’ll get full access to our signature program, the Profit Center Partnership. Press play to see what it’s all about.

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What To Expect From The Profit Center
Partnership Program? 

Step 1: The Foundation

The first step is critical to laying the foundation for your partnership and is completed together. 
Time Commitment: 90 Minutes

Executives will:

  •  Achieve greater levels of success easier
  • Reduce frustration and stress
  • Find time freedom
  • Spend more time in High Value Activities (the work that really matters).
  • Discover an increased quality of life by rethinking the partnership with assistants 
  • Accurately view and quantify the value of their time
  • Unlock the power of a true executive/assistant partnership
  • See how to get instant ROI from this course

Assistants will: 

  • Develop the strategic partnership with your executive you have always worked for
  • Be viewed as a partner in achieving business results 
  • Be empowered to make the contribution you know you are capable of
  • Integrate in the business like never before
  • Have open conversations with their executive
  • Elevate your skills 

Step 2: The Assistant Track 

The second step is where the assistant will dive deeper into practical and tangible strategies to elevate their impact

Assistants will: 

  •  Reimagine your role as an invaluable partner to the executive
  •  Learn proactive techniques to plan the year strategically
  • Discover impactful ways to save the executive's precious time
  • Enhance communication skills for seamless collaboration
  • Master effective goal setting techniques to drive success

Time Commitment: 5 hours
Learn from our experts through:

  • A dynamic self-paced learning platform
  • Engaging videos and activities
  • Editable and printable PDFs
  • Actionable strategies to implement immediately

Inside The Program

Profit Center Partnership: Foundation 

Module 1: Welcome to The Profit Center Partnership
Module 2: The Profit Center Partnership Mindset
Module 3: Partnership Principles
Module 4: Recap and Next Steps

Profit Center Partnership: Assistant Track

Module 1: Welcome to The Assistant Track
Module 2: Rethinking the Role of an Assistant
Module 3: Why Am I Here?
Module 4: Planning Your Year
Module 5: How to Choose the Correct Communication Channels
Module 6: Partnership Progress
Module 7: Goal Setting
Module 8: Course Closing
Bonus Materials
  • Format and features

    Self-paced learning platform
    Editable and printable PDFs
    Actionable strategies 
    Engaged community
    Exclusive monthly training sessions

  • Devices

    Accessible through Desktop and Mobile

  • Authors

    Sarah Calderon

  • Modules

    12+

Hey, EA! Collective

$39/ month (USD) 

You’ll get real-world training made specifically for executive assistants—led by both an EA and an executive, so you see both sides of the partnership. You’ll be part of a supportive community of peers who actually get what it’s like to be in your shoes, and you’ll have access to tools, templates, and resources to help you grow faster and with more confidence. Most importantly, you’ll finally learn how to communicate your value and show up as a true strategic partner—without the guesswork or burnout.

Welcome! I am so glad you are here. 

I’m Sarah Calderon, a long-time executive assistant, office manager, and team leader with over a decade of experience supporting senior leaders and building high-performing admin teams. I created Hey, EA! because I know how overwhelming this role can feel—especially when you’re just starting out and trying to figure it all out on your own. This platform is everything I wish I had when I was a new assistant: real training, real talk, and a supportive community that gets it. Whether you're here to grow your skills or just catch your breath, I hope you find what you need.
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This Is What We’re Building Together

At Hey, EA!, we believe executive assistants aren’t just helpful—they’re essential. When an assistant and executive work in true partnership, everything changes. There’s more clarity. More focus. More progress. That’s why we’re here to help you build the kind of partnership where you’re not just supporting from the sidelines—you’re leading alongside.

We also believe that community is non-negotiable. You shouldn’t have to figure this role out alone or feel like the only one trying to get it right. Inside the Hey, EA! Collective, you’ll find assistants who are growing, asking better questions, and building careers with intention. Because being an assistant isn’t a stepping stone—it’s a career path with real growth, real fulfillment, and real power when you learn to step into it fully.
If you really want to grow as an entrepreneur, you've got to learn to delegate.
Richard Branson

Frequently Asked Questions

Who is this course for?

This membership is for executive assistants who want more than a task list. Whether you're early in your EA career or stepping into a more strategic role, Hey, EA! gives you the tools, guidance, and community to grow with confidence. If you're ready to build real partnership with your executive and stop feeling like you’re figuring it all out alone—this is for you.

How is the membership content delivered?

Inside the membership, you'll get access to on-demand video lessons, practical tools, and guided activities you can work through at your own pace. We keep it real—with relatable storytelling, real-world examples, and a no-fluff approach that actually helps you grow. Everything is designed to be actionable, digestible, and easy to fit into your already-full day.

What outcomes can I expect from the membership?

You’ll gain the skills, language, and confidence to go from feeling reactive and unsure to showing up as a clear, strategic partner to your executive. You’ll learn how to manage priorities, lead conversations, and communicate your value with confidence. Along the way, you’ll also connect with a supportive community of fellow EAs who understand what you’re navigating—so you never have to figure it out alone. Whether you're growing in your current role or preparing for what’s next, this membership helps you build a strong foundation for a thriving, fulfilling career.

What do I get access to?

Inside the Hey, EA! membership, you’ll get access to all core video lessons and tools from the original Profit Center Partnership program—plus ongoing trainings, expert guidance, and new content drops designed to help you grow over time. You’ll also get practical templates, a private community space to connect with fellow EAs, and support from both an experienced EA and an executive who understand the partnership from both sides. It’s everything you need to grow your skills, feel supported, and show up with confidence.