The touch it once rule means that once a task is genuinely complete, you send it, submit it, or close it out immediately. You do not go back to tweak it later. If the email is done, send it, even if there is a typo. Even if you think of a slightly better word five minutes later. The rule exists to stop the quiet, repeated re-checking that eats far more time than people realize.
Perfectionism can run an entire day without announcing itself as the problem. It shows up as rewriting an email three times before sending it, or hovering over a task that is technically finished. Sometimes it looks like circling back “just to make sure everything is right.” None of it feels like wasted time in the moment. All of it adds up fast.
Perfectionism is hard to let go of because it disguises itself as diligence rather than as a time cost. Research on the topic backs this up. Perfectionistic concerns predict procrastination, with a correlation of .23 across 43 studies. The reason is not that the work requires more attention. It is that people are trying to avoid falling short of their own impossible standards.
Two experiences made this shift click into place for me personally. The first was my executive. He sent typo-riddled emails every single day without a second thought, and the business kept running exactly as it should. (Who else has an executive who does this, too??) The second was motherhood, where no amount of careful planning (backup outfits, snacks, wipes, extra everything) prevents something from going sideways. A blowout, a spill, a meltdown five minutes before a meeting. Perfection was never actually on the table to begin with.
The trap looks like this. You draft a perfectly fine email, then think, “I will come back to this in a bit, just to double check.” You move to another task, circle back, tweak a sentence, reread it once more, and finally send it. Multiply that pattern by ten tasks in a single day. Perfectionism quietly consumes your time and your mental capacity, one small revisit at a time.
There is no universal number, since it depends on volume of communication and role. The pattern is consistent: every task you revisit two or three extra times adds minutes that were never necessary in the first place. Across a full day of emails, messages, and small deliverables, those minutes compound into a meaningful chunk of otherwise productive time.
AI tools are useful for a fast gut check, an edit pass, or a quick validation. Reach for one when you are second-guessing something you have already written. That final check gives peace of mind in seconds rather than in another five minutes of manual rereading. That makes it easier to trust the touch it once rule and actually move on.
The bigger shift here is less about time management and more about mental capacity. Protecting your mental capacity and protecting your time often turn out to be the same project. Let go of perfect. Lean on the tools already available to you, and start reclaiming your time one sent email at a time.
Coaching and resources for Executive Assistants ready to level up
Template by Oregon Lane
Privacy Policy
All Rights Reserved