It is advice that assumes unlimited time and zero competing priorities, the opposite of the small shifts that actually work for a full, real life. A couple of years ago, I tried going to a fitness class for the first time after having two babies in two years. I was honest with the studio manager that attending a class once a week was all I could manage, between the physical realities of being postpartum, my work schedule, and the biggest challenge of managing childcare.
His response: “If you cannot be here five days a week, you will not see any results. It is not worth your time.”
I never went back.
The same kind of advice shows up constantly in career and productivity content: the system that takes more time to set up than it saves, the AI guide that requires rebuilding your entire workflow, the career advice that says overhaul everything or find a new job if you want to grow. Almost no assistant has the kind of life that advice was built for.
Small shifts inside the role you already have are the most powerful moves you can make, not because they are dramatic, but because they compound. One better question in a 1:1. One calendar audit that surfaces a meeting that should not exist. One conversation where you use language that reframes how your executive sees the role. None of these are overhauls.
They are changes you can make inside the job you already have, without burning down everything else in your life to do it.
Because the version of you who shows up imperfectly this week will always be further ahead than the version who waits until everything is perfectly in place. That version never starts. Waiting for the right time, the full plan, or the ideal conditions is its own kind of overhaul, one that asks for a level of certainty most real schedules never offer.
Pick one thing you have been putting off because the timing never feels right. Audit your executive’s recurring meetings to see which ones still deserve a spot on the calendar. Ask the question you have been holding onto because you are not sure how they will react. Document a process you have been running from memory for months. Then just start it: open the document, send the first message, or block fifteen minutes to look at it. That is the whole assignment.
Because waiting for perfect conditions guarantees you never start, while an imperfect beginning gives you something to build on. Small shifts compound. Grand plans stall, get rescheduled, and quietly disappear from the to-do list. The assistants who make real progress in their roles are rarely the ones with the most ambitious plans. They are the ones who picked one small thing and actually did it this week.
Coaching and resources for Executive Assistants ready to level up
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